As photography is almost always a booked service rather than an in-store walk in, having the platform to be found and booked is essential. Even once the platform has been created such as a website, being able to make it visible and easily accessible for the customer is almost always a bigger task than the website creation itself. Each and every business has unique goals, and your photography service is no different. We will work with yourself and your team to understand your goals and how we can optimise our campaigns to achieve these.
A simple search of the term ‘photographer’ will show a range of local listings depending on where you have searched. Have you ever searched for a particular service or shop “near me”? The results you see are a direct result of search engines being smart enough to understand exactly what the user is looking for in a local capacity. As a local photographer we would need to optimise for your location to ensure we generate converting leads and you are visible to potential customers.
Local search engine optimization (SEO) is crucial for photographers because it helps them increase their online visibility and attract potential clients in their specific geographical area. By optimizing their website and online presence for local searches, photographers can ensure that their business appears in the top search results when people search for photography services in their local area. This is particularly important for photographers as their target audience is usually local clients who are looking for photographers in their vicinity. Local SEO helps photographers stand out from the competition and connect with their target market more effectively.