Digital marketing calculators
Average Order Value Calculator.
Calculate average order value for a consistent reporting period. AOV is useful for understanding commercial performance, but it should be read alongside margin, conversion and order mix.
Browser-based tool
Use Average order value
Nothing you enter here is sent to a Website-Me server.
01 / use the tool
How to use Average order value
- Enter the values you know in the form.
- Run the tool and review the result alongside the notes below.
02 / interpret the output
What the result means
Average order value is revenue divided by completed orders.
Important considerations
- The result depends on what revenue and orders include.
- A higher AOV can hide a lower margin or weaker conversion rate.
- Use net/gross revenue consistently with your reporting and tax treatment.
Worked example
£25,000 revenue from 400 orders produces an average order value of £62.50.
03 / continue working
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04 / relevant support
Need help applying the result?
The tool is a useful starting point. Website-Me can help connect the next step to the wider site, SEO or GEO work.