Digital marketing calculators
SEO ROI Calculator.
Model an SEO investment using traffic uplift, conversion rate, order or lead value and gross margin. Keep the result directional: forecasts depend on the assumptions and time period you choose.
Browser-based tool
Use SEO ROI
Nothing you enter here is sent to a Website-Me server.
01 / use the tool
How to use SEO ROI
- Enter the current traffic and expected percentage uplift.
- Add conversion rate, value and margin where you have defensible estimates.
- Compare the estimated contribution with the cost for the same time period.
02 / interpret the output
What the result means
Additional visits are current traffic multiplied by expected uplift. Additional conversions are visits multiplied by conversion rate. Revenue and contribution then use the supplied value and margin.
Important considerations
- An SEO forecast is not a guarantee of traffic, rankings or revenue.
- The model does not include seasonality, branded/non-branded mix, costs beyond SEO or attribution uncertainty.
- Use ranges and scenarios where the inputs are uncertain.
Worked example
Model 10,000 visits, a 25% uplift, 2.5% conversion and £250 value, then compare the result with the actual cost and margin assumptions.
03 / continue working
Related tools
Move to the next relevant task without losing the context of this page.
04 / relevant support
Need help applying the result?
The tool is a useful starting point. Website-Me can help connect the next step to the wider site, SEO or GEO work.