Digital marketing calculators
Customer Acquisition Cost Calculator.
Calculate the average sales and marketing cost required to acquire one new customer for a defined period.
Browser-based tool
Use CAC
Nothing you enter here is sent to a Website-Me server.
01 / use the tool
How to use CAC
- Enter the values you know in the form.
- Run the tool and review the result alongside the notes below.
02 / interpret the output
What the result means
CAC is spend divided by new customers.
Important considerations
- Attribution and included costs can change the result substantially.
Worked example
Use a small, realistic example first so you can see how the output changes when one input changes.
03 / continue working
Related tools
Move to the next relevant task without losing the context of this page.
04 / relevant support
Need help applying the result?
The tool is a useful starting point. Website-Me can help connect the next step to the wider site, SEO or GEO work.