Digital marketing calculators
Customer Lifetime Value Calculator.
Use a retail model for repeat purchases or a subscription model for recurring revenue. Gross margin is included so the value is closer to contribution than headline revenue.
Browser-based tool
Use Customer LTV
Nothing you enter here is sent to a Website-Me server.
01 / use the tool
How to use Customer LTV
- Enter the values you know in the form.
- Run the tool and review the result alongside the notes below.
02 / interpret the output
What the result means
Retail LTV is AOV × purchases per year × years × margin. Subscription LTV is monthly ARPU × margin divided by monthly churn.
Important considerations
- Retention and churn assumptions are estimates.
- Use cohort data where available and do not treat one ratio as a guarantee.
Worked example
Use a small, realistic example first so you can see how the output changes when one input changes.
03 / continue working
Related tools
Move to the next relevant task without losing the context of this page.
04 / relevant support
Need help applying the result?
The tool is a useful starting point. Website-Me can help connect the next step to the wider site, SEO or GEO work.