Digital marketing calculators
Free Shipping Threshold Optimiser.
Use the simple AOV plus shipping-cost-over-margin heuristic to explore a threshold, then test a custom threshold for estimated net margin per order.
Browser-based tool
Use Free shipping
Nothing you enter here is sent to a Website-Me server.
01 / use the tool
How to use Free shipping
- Enter the values you know in the form.
- Run the tool and review the result alongside the notes below.
02 / interpret the output
What the result means
The suggested threshold is AOV + shipping cost divided by margin. A test threshold shows threshold × margin minus shipping cost.
Important considerations
- This is a heuristic, not a demand or basket-size model.
- Use historical order data before changing a live threshold.
Worked example
Use a small, realistic example first so you can see how the output changes when one input changes.
03 / continue working
Related tools
Move to the next relevant task without losing the context of this page.
04 / relevant support
Need help applying the result?
The tool is a useful starting point. Website-Me can help connect the next step to the wider site, SEO or GEO work.