Digital marketing calculators
Organic Traffic Value Calculator.
Estimate the paid-search replacement cost of organic traffic using visits and an indicative CPC. This is a valuation proxy, not the full commercial value of organic search.
Browser-based tool
Use Traffic value
Nothing you enter here is sent to a Website-Me server.
01 / use the tool
How to use Traffic value
- Enter the values you know in the form.
- Run the tool and review the result alongside the notes below.
02 / interpret the output
What the result means
The proxy is organic visits multiplied by the indicative CPC, then multiplied by the selected number of months.
Important considerations
- PPC CPC is not the same as organic business value.
- CPC varies by query, location, device and auction conditions.
- The calculator does not model conversion, margin, brand demand or incremental traffic.
Worked example
Use a defensible CPC range from your own paid-search data rather than a generic industry average.
03 / continue working
Related tools
Move to the next relevant task without losing the context of this page.
04 / relevant support
Need help applying the result?
The tool is a useful starting point. Website-Me can help connect the next step to the wider site, SEO or GEO work.